Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Specialized Areas of Internet Marketing
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
- Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
- Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
- Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Getting right customers to your website. Our services include search engine optimization (SEO), social media marketing and search engine rankings. Search Engine Optimization must follow key essentials to stay ahead of competition. Ossak Infotech offers better search engine positioning, optimization and placement at affordable prices that attract a wide range of new customers. Overall, the Search Engine Optimization process can be described by the following seven steps:
- Website Analysis
- Keywords Optimization
- Meta Tags & Web Page Optimization/li>
- Submission of Web Pages
- Link Optimization
- Google Analytic